I’m Bernard, a digital strategist based in Gothenburg. This blog is where I collect ideas, experiments, and inspiration. You can find me on X if you wish.
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My favourite album of the year so far
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This is Lorelei - Billy Came Back
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Cocoon - Sweeping Promises
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Get Away From Me (I Think I'll Love You Soon) - Julia Jacklin
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Night
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Snow Day
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Top 5, 25
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On a cold day in December
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Clients and their stupid questions
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Gen Z and Attention Spans
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Balancing Proof and Story in Investor Relations
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The cruel twist at the centre of all marketing
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What I've been listening to